- Petite Histoire
- Meta Ad Content Suite
Led development of a series of ads designed for optimal placement on Meta, with a primary focus of achieving high engagement and robust conversion rates. Targeted efforts on Facebook yielded remarkable results, boasting 99% increase in sales conversions year over year.
At the heart of success lay a strategic approach to art direction, seamlessly blending the promotion of natural ingredients with an elevated and elegant brand appeal. My role encompassed various tasks, including art direction, caption copywriting, and placement strategy within feed.
Orchestrated integration of these ads with landing pages and editorial content on the brand blog, ensuring a seamless and compelling user journey.