I write stories with ink, light, and perfume. / LinkedIn

    Petite Histoire
    Brand Revamp

Leading a comprehensive brand revamp initiative, I orchestrated a series of transformative changes to elevate every aspect of the brand's presence and performance. This encompassed a dynamic array of endeavors, including the conception and implementation of a striking new logo design, a strategic motion graphics strategy to enhance brand storytelling, and the development of a cutting-edge e-commerce platform engineered for heightened conversion rates and seamless usability.

Central to the strategy was a renewed focus on SEO-driven editorial content, crafted to resonate with target audiences and drive organic traffic to unprecedented heights, achieving a remarkable 500% year-over-year increase.

In tandem with these digital enhancements, I spearheaded the redesign of our packaging, introducing custom glass bottles and high-end components to position our brand competitively within the luxury marketplace. Complementing this aesthetic refinement, I introduced handcrafted rigid boxes in the distinctive shape of a hexagon, further elevating the brand's visual identity and tactile experience.

Navigating global logistics complexities, I established manufacturing partnerships in key locations including France, China, and the USA, ensuring seamless production and distribution on a global scale. This holistic approach to brand revitalization not only enhanced our aesthetic appeal and digital presence but also fortified our position as a leader in the luxury market segment.