I write stories with ink, light, and perfume. / LinkedIn

Men’s Wearhouse was in need of a visual rebrand — although North America’s largest menswear retailer, the brand suffers from low brand perception.

Delivered 16 monthly content calendars with 100+ assets for American and Canadian markets, across 8 social channels. Assisted with sister brands Joseph Abboud and Jos. A. Banks.

Responsibilities: strategy, creative concept, casting, photography, art direction, styling

•Developed and implemented a new tone guide for social media content.
• Re-evaluated merchandise featured to showcase product quality and diversity.
•Elevated product styling to compete with mass-high end competitors.
•Shifted negative social feedback towards positive discourse by transforming social
accounts into source of style inspiration and product knowledge.
•Trained in-house photographers in best practices to raise production standards.

Media: stop-motion, gif, cinemagraph, editorial, campaign, evergreen content