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I write stories with ink, light, and perfume. / LinkedIn
L’Oreal / Matrix Biolage
R.A.W Campaign


Created a series of programmatic ads highlighting natural ingredients and the approachable lifestyle aspect of the brand, navigating extremely condensed timelines. From concept to shoot to final delivery, all stages were completed within just three weeks. 

Despite the time constraints, videos were shot with framing adaptable for multiple purposes, optimizing efficiency to meet the demand for various deliverables.