I write stories with ink, light, and perfume. / LinkedIn

Garnier USA 
Hair Tutorials

Revamping Garnier's social strategy, I led the shift from relying solely on user-generated content (UGC) to crafting distinctive visuals. 

I developed a dynamic stop-motion style for accessibility and repurposing, while also ensuring the brand stood out on various platforms. Meticulous casting and wardrobe choices infused the tutorials with a youthful, engaging vibe. 

Project scope grew from single project, to content suite featuring a series of 25 full-length tutorials and numerous cut-downs, amplifying Garnier's online presence and owned  content.