I write stories with ink, light, and perfume. / LinkedIn
David Yurman
Stax Collection Launch

Inspired by the vibrant lifestyle vibes of the 70s and the bold aesthetics of the 80s, I spearheaded a brand campaign aimed at breaking away from the ordinary. Infusing brand standards with a fresh energy, we embarked on a vivd journey to capture the essence of youthful vitality.

Through a series of  media assets, we explored a stylized interpretation of the classic "day to night" trope, placing the new jewelry collection squarely in the spotlight. By infusing each piece with personality and panache, we transformed everyday moments into extraordinary experiences, captivating audiences and cementing the brand as a beacon of style in a sea of sameness.