Before I started working in the Beauty industry — albeit as a videographer — I had no idea what face tonics were. “Um, k,” probably would’ve been my response had someone told me to use one. That said, I’ve quickly learned that these face tonics are actually some of the quickest and most effective ways to get your skin in amazing shape. In a world where we all need to give good face, these tonics and toners are your magic genie in a bottle.

Ursa Major describes their Essential Face Tonic as a “potent liquid cure-all,” and I think I might have to agree. Loaded with aloe, witch hazel, willow bark extract, rosemary, lemon, orange, and green tea, just to name a few, this Face Tonic is super cleansing, but it’s also super gentle.

Overall, the idea with toners is to give you clearer, brighter, and calmer skin. Spray in the morning, in the evening, as part of your grooming routine, and over time you’ll see the results build. Also, you can use it throughout the day as you need to. A spray lets you do a quick refresh if you’re sweaty from the gym or whatever, and you don’t have to get your full cleanse on.

I’ve used this after coming in from the bitter winds that have recently descended upon the city, and my face feels brightened and refreshed. I would say this product is great for guys with aggravated or oily skin. While my skin is pretty calm, I can tell that this has a super astringent quality, but it’s also very gentle and hydrating. Guys with oily skin need help clarifying, but their skin is also generally aggravated, so this would help with a 1-2 love tap, as opposed to a full on slap in the face.

This product comes in two versions, either the normal pour cap, or in a spray version. Personally, I prefer the spray version of toners, since it eliminates the step of application using cotton balls. Spray an even layer, it dries super quickly, and I’m ready to continue with my day. It’s just easier.