Giafrese

#1 Paris travel app in iTunes, and pioneer in WebTV and Influencer Content

A hipster chic lifestyle guide for 20-somethings on how to live well, without breaking the bank.

  • Branding: logo design, motion graphics packages, imagery, styling, location scouting
  • Produced, co-shot, and hosted webisodes filmed in Paris, NYC, and Cancun
  • Created evergreen content strategy to ensure maximum video views
    • Videos average ~200 views per week 2 years after launch
    • Cancun Test Pilot has received 20,000+ views since launch
  • Expanded franchise into The Kitchen, a cooking show spinoff with host Becky Cooper
  • Leveraged HTML and CSS to build a native iPhone/iPad app with 5k downloads in first year
  • Designed & Launched site redesign that increased web traffic 100%
  • Forged syndication partnership with Details Magazine on the Details Network, a Condé Nast company

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