Creative Concept, Casting, Art Direction, Prop Styling

After client AOR delivered campaign that was off brand and off strategy, I was tasked with creating 360 social campaign to launch new sheet mask collection to market. Within 3 weeks, devised creative strategy, art directed, and oversaw delivery of finished campaign comprised of 20 video assets and a complex set of delivery parameters. In partnership with Facebook and Snapchat. Organic and paid social, on Hulu and ABC digital as :15 spot. Photographer Oriana Layendecker, Lena Nicholson Media Production Starr Media Wardrobe/Props Cara Eisel Agency Annex88

https://www.youtube.com/watch?v=T8g1SDb25rw