NUTRISSE & OLIA

Nutrisse delivers richer, more radiant, long-lasting color with 100% gray coverage.  Olia is oil based, permanent that gives brilliant dimension and visibly healthier hair. Cast 13 models for 15 hair colors, working with L’Oreal Color professionals to identify and select girls with the right hair type, texture, and suitability for the coloring process. Created a series of social media content that speaks to a traditionally Millenial audience, while balancing looks and styling to also speak to our older key demographic currently purchasing product in stores. We shot 75 different hairstyles across a 5 day shoot. Styling elevated our #GarnierGirl, bringing in some feminine appeal, while focusing on the hair. Role Creative Concept, Casting, Art Direction Photographers Oriana Layendecker, Thais Aquino, Lena Nicholson Hair & Makeup Lizzie Arneson, Avian King Stylist Cara Eisel Agency Annex88

NUTRISSE ULTRA COLOR

Nutrisse Ultra Color delivers bold, boosted color that nourishes your hair. Dark Intense Violet. Light Cool Denim. Lightest Platinum. Light Intense Auburn. Nutrisse’s 2017 launches were bold, bright, unexpected, and rooted in social media trends. Tapping into what was happening concurrently in the high fashion world , I created a concept that brought a grittier edge to the usual #GarnierGirl’s vibe, while still embodying the brand’s positive, youthful ethos. Cast 4 models for the line’s new electric launches, working with L’Oreal Color professionals to identify and select girls with the right hair type, texture, and suitability for the coloring process. Scouted a location that grounded our girls in a world where their hair colors not only made sense, but brought an aspirational quality to otherwise challenging colors. Role Creative Concept, Casting, Art Direction Photographers Thais Aquino, Arthur Woo Hair & Makeup Lizzie Arneson, Avian King Agency Annex88