Over the last 2 years I’ve been working on my largest project to date. I wanted to create something that was the opposite of digital, which I’ve been working with literally forever. I wanted to do something tangible, using my hands and senses to create something to share with all of you. After 5 years of working in fashion and beauty, perfume felt like the logical next step — especially since I’ve been a lifelong fan of scent. I’ve worn colognes and perfumes for literally as long as I can remember, and I’m pretty sure most of you have some kind of scent-related memory of me.
It’s now my pleasure to introduce you to “Petite Histoire,” a line of 100% natural perfumes. Each one is crafted with aromatherapy grade ingredients, secured in a moisturizing base of fractioned coconut oil. Whereas commercial perfumes are typically drying and sometimes overpowering, by using natural ingredients I’ve created a more harmonious product. I hope you love them as much as I do.
Petite Histoire is a French phrase meaning “the backstory between lovers” — it’s that bit of electricity between two people, the gravity that keeps them orbiting each other.
The first scent is “Hollywoodland,” my modernization of an old Hollywood legend. With a double distilled patchouli, vanilla bourbon, ylang ylang, and lavender absolute, this is a unisex scent that captures the warmth of the sun-drenched Hollywood hills, while harkening back to the film stars of yesteryear.
Our official launch isn’t until October, but I wanted to share it with you all now, as sort of a pre-press preview. Currently launching our travel friendly 8ml rollerball, for $55.00 — with free US shipping! We’re batching in small quantities, so pre-ordering means you’re guaranteed to get yours as soon as possible. Orders will start shipping out in October.
To say thank you for all of the love and support, the first 100 people can get 10% off with discount code “giafrese”
Over at the site there’s more information on the brand, a longer introduction to the first scent, and more insight into the creative inspiration behind the endeavor. I’ll also be sharing more information as the official launch gets closer.
[…] often the realities of no cash flow due to delinquent clients, or unexpectedly major expenses with starting up a perfume business, the fact of the matter is I’m aware I need to step up my game and get back out there. […]