then carry that through everything they produce.
Campaigns. Content. Product. Packaging.
So it all reads as one experience.
Process
Some brands come in mid-stream—
too many directions, too many opinions, nothing fully landing.
Others are earlier—
strong idea, but no clear system yet.
Either way, the work is the same:
- define the direction
- build something consistent
- execute it properly
And keep it from drifting.
I started in media and television production—
100+ episodes of web TV, fashion week in New York and Paris.
Moved into creative direction—
campaigns, launches, brand systems.
Now working across agencies, brands, and founders
to bring everything into alignment.
Recent Select Work
- Led creative and content for beauty brands launching 50+ products
- Grew a global brand account from a one-off project into a multi-million dollar partnership
- Relaunched brands across architecture, skincare, and art—refining how they’re seen and understood
- Built my own luxury brand across fragrance, leather, and tea
The McKittrick Hotel
Sleep No More
Gallow Green
Manderley Bar
Speakeasy Magick
Bartschland Follies
The Black List
Select Runway Coverage
Alexander Wang, Altuzarra, Helmut Lang, Herve Leger, Jenny Packham, Kate Spade, Tadashi Shoji, Van Cleef & Arpels, Vera Wang, Victoria’s Secret
Photo Credits
Billboard
CNN
ELLE Indonesia
The New York Times
The Wall Street Journal
Vogue
American Express
Apple
Bioré
Bottega Veneta
CoverGirl
Chanel
David Yurman
Express
Garnier
Harvard University
H&M
IMAN Cosmetics
Joseph Abboud
Marie Claire
Matrix Biolage
Men’s Wearhouse
Microsoft
MTV/LOGO
Starbucks
Tata Harper Skincare
Ted Baker
TRESemmé
Wander Beauty