A pioneer in WebTV with 10+ years experience as a photographer, videographer, and editor. Created 10+ original series, 100+ episodes of backstage fashion week content, and numerous digital campaigns. Launched first influencer video network with YouTube’s Original Content Initiative.
From location scouting to set dressing, and from wardrobe to props, my experience in art direction is broad and detail oriented. My background in art history, visual studies, and semiotic theory is refined by years casting, directing, styling, and overseeing pre- and post-production.
Understanding why an audience will react to a visual, word, or concept is as important as beautiful execution. With degrees in Communications and Creative Writing, my strategy is rooted in consumer behavior and narrative process, honed by years in fashion, beauty, and lifestyle.
My career has followed an entrepreneurial, multifaceted trajectory. I began as a videographer, covering 9 seasons of Fashion Week in Paris/NYC, which gave me access to the industry’s top hair/makeup artists. I gained invaluable insight into beauty products and how/why they work, which led me to work with 30+ brands to launch 50+ products in 100+ campaigns. My work includes: fragrance formulation, brand development, motion, editorial, copywriting, design / development, and manufacturing / logistics.
I graduated from Emerson College with a BSc in Marketing Communications and Creative Writing: Short Stories. I minored in Semiotics, the study of how meaning is constructed in imagery. Passion for Italian and French also led me to cultural and linguistic studies. I’ve lived in Paris, Los Angeles, Dubai, Boston, and throughout Italy.
Currently based in New York City.
Tata Harper Skincare