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I write stories with ink, light, and perfume. / LinkedIn

Jeff Smith




A dynamic career spanning more than a decade at the intersection of multimedia production, social content curation, and brand storytelling.

With creative roots as a freelance videographer and producer, I’ve crafted 100+ episodes of  web TV, and documented 9 seasons of Fashion Week in Paris and NYC, which provided invaluable insights into the industries of fashion and beauty.

Evolving from behind the camera to the helm of creative direction, I’ve launched 50+ products across beauty, skincare, and lifestyle, in 100+ campaigns for 30+ brands.
Beyond professional pursuits, personal projects include a range of luxury leather goods Made in Italy, and a line of 100% natural fragrances praised by Vogue Paris, The Wall Street Journal, and The London Financial Times.

My expertise spans the spectrum of brand development and strategy, photography, dynamic motion content creation, editorial narrative and copywriting, model casting, and seamless global logistics management.

I’ve lived and worked in New York, Paris, Los Angeles, Dubai, and Florence. 

Experienced Creative Director | Elevating Brands with Innovative Vision | Crafting Compelling Brand Narratives in Fashion & Beauty | Expertise in Global Product Development and Media Production


Events & Entertainment

The McKittrick Hotel
Sleep No More
Gallow Green
Manderley Bar
Speakeasy Magick
Bartschland Follies
The Black List

Select Runway Coverage

Alexander Wang, Altuzarra, Helmut Lang, Herve Leger, Jenny Packham, Kate Spade, Tadashi Shoji, Van Cleef & Arpels, Vera Wang, Victoria’s Secret

Photo Credits

Billboard
CNN
ELLE Indonesia
The New York Times
The Wall Street Journal
Vogue Select Clients

American Express
Apple
Bioré
Bottega Veneta
CoverGirl
Chanel
David Yurman
Express
Garnier
Harvard University
H&M
IMAN Cosmetics
Joseph Abboud
Marie Claire
Matrix Biolage
Men’s Wearhouse
Microsoft
MTV/LOGO
Starbucks
Tata Harper Skincare
Ted Baker
TRESemmé
Wander Beauty