A Digital Content Creation Studio

Seamlessly weaving brand narrative with the unique voices of top digital influencers, Giafrese builds media that resonates with viewers. Whether developing videos for luxury skincare brands or creating guides for travelers, Giafrese’s work is centered on fashion, travel, beauty, and lifestyle.

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Services

Narrative isn’t just words on a page, or pictures in a feed. Narrative requires 360-thinking,  and an understanding of the best mediums for your message. The medium is the message.

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PHOTO

Headshots

Product Shots

Special Events

Landscape/Architecture

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VIDEO

Influencer Campaigns

Behind-the-Scenes & WebTV

Beauty Commercials

Motion Graphics

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Process

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PROJECT MANAGEMENT

Establish and maintain design guidelines, and complete all design stages from concept to execution.

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CREATIVE DIRECTION

Facilitate creative process from concept development through launch. Includes design and presentation, still and fashion photography, filming and editing, and web coding.

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DESIGN & DEVELOPMENT

Development of digital assets including home pages, banner ads, landing pages, widgets etc.

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Clients

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RUNWAY & BACKSTAGE COVERAGE

Alexander Wang, Altuzarra, BCBGMAXAZRIA, Carlos Campos, Duckie Brown, Helmut Lang, Herve Leger, Jenny Packham, Kara Ross, Kate Spade, Katherine Kwei, Michael Kors, Porter Grey, Robert Lee Morris, Tuleste Market, Van Cleef & Arpels, Vera Wang, Victoria’s Secret
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Starbucks Frappuccino

Video Production, Digital Development

Created a 3 video campaign, as well as a branded video widget for sharing on the blogger’s sites.[/no_vertical_marquee_item][no_vertical_marquee_item image=”831″]

MarieClaire.com

Video Production

Created a series of behind-the-scenes videos, which were turned into a media campaign across the magazine’s digital presence. A variety of bloggers were tapped to give their stylish input to the collaboration with Magnum Ice Cream and Alice + Olivia.[/no_vertical_marquee_item][no_vertical_marquee_item image=”1013″]

Vidal Sassoon

Video Production

Created an influencer media campaign that promoted the brand’s salon quality and affordable price tag.[/no_vertical_marquee_item][no_vertical_marquee_item image=”5137″]

Old Navy

Video Production

Working with blogger Grace Atwood, of TheStripe.com, Giafrese completed a variety of DIY video tutorials.[/no_vertical_marquee_item][no_vertical_marquee_item image=”1019″]

CoverGirl Beauty Lounge

Video Production

Created a series of videos documenting the fashion week lounge in New York City. Includes interviews with designers and top digital influencers.[/no_vertical_marquee_item][no_vertical_marquee_item image=”2591″]

StyleCoalition.tv

Concept Development, Video Production, Digital Development

A video network for a fashion, beauty, and lifestyle blogger network.[/no_vertical_marquee_item][no_vertical_marquee_item image=”2587″]

FashionStyleBeauty.com

Photo, Video, Digital Development

Orchestrated site redesign and branding that increased traffic 100%. Ongoing photo and video collaboration to build out content for lifestyle blogger Kristin Booker.[/no_vertical_marquee_item][/no_vertical_marquee]

Recent Work

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IMAN Cosmetics

Video Production

Seeking an elevated aesthetic befitting their namesake founder, IMAN Cosmetics contracted Giafrese to create a 12 video campaign to launch their new CC creme to market.

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Accessory to Style with Kyle Anderson

Concept Development & Video Production

All-access guide to fashion week following Kyle Anderson, the Accessories Director at Marie Claire. Filmed in New York and Paris, the show launched LookTV, a Bedrocket Media property and YouTube Original Content Partner.

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High Class, No Cash

  • Produced, co-shot, and hosted webisodes filmed in Paris, NYC, and Cancun.
  • Created evergreen content strategy to ensure maximum video views.
    • Cancun Test Pilot has received 17,000+ views since launch.
  • Built native iPhone/iPad app using HTML/CSS. 5
    • #1 Paris App for a week, with 5,000+ downloads in first year.
  • Launched site redesign that increased web traffic 100%.
  • Branding: logo design, motion graphics, imagery, clothing styling.
  • Forged syndication partnership with the Details Network, a Condé Nast company.
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Fashion Week with Sydne Summer

Video Production

Backstage interviews with designers, models, and celebrities. Hosted by Sydne Summer, of SydneStyle.com

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