‘WICHCRAFT

My usual ‘wichcraft is the one in Bryant Park, which is more of a kiosk than cafe, but there are various locations throughout the city, so be sure to stop in if you see one. I work in Times Square, so the Bryant Park location is close enough for my morning commute, which I couldn’t be happier about. The chunky pb&j sandwich, a triple decker affair on white bread, is about $5, and more than a great way to start your day. It’s hearty and filling, but still has that sweetness from the jelly. I like pairing it with an iced soy latte, and the coffee is really what makes this place for me; you can get an amazing latte with rich, full bodied, Italian style flavor. It’s about $4 for a small iced latte. The oatmeal, if you’re going for something a bit richer, is about $4, and is a cinnamon, brown sugar, toasted nuts, and dried fruit affair that is entirely too delicious for its own good. Fills you up, but it also tastes like dessert. For lunch, I love the chopped chickpeas with roasted peppers, green olives, lemon, and arugula, for $7.

Jeff Smith

Jeff started in photography and short format video, and he's been at the forefront of the web tv movement. He’s worked on haute couture shoots in Paris, shot street style in Milan, and is currently developing a steady roster of beauty, fashion, and digital clients in NYC.

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