Phyto Phytojoba Intense Hydrating Brilliance Shampoo

When it comes to shampoo I like to keep things as clean and simple as possible. Once you find out that the majority of shampoos are formulated with ingredients that actually chemically damage your hair — there’s a whole load of salt in the majority of shampoos out there — well, let’s just say you learn to look a little bit closer at the label and what you’re putting on your scalp.

I recently came across the Phytojoba Intense Hydrating Brilliance Shampoo and I’ve become kind of addicted to it. Formulated WITHOUT parabens, synthetic dyes, petrochemicals, or phthalates, this is a rich and nourishing shampoo that smells amazing and makes my hair look insanely good. As in, if I don’t style my hair, I still get compliments on my “new haircut.” Compliments? Oh hi.

This is a coconut-based shampoo and is formulated to cleanse and rehydrate hair with jojoba oil, using a unique concentration of cornflower and mallow extracts to assist in the whole shebang. Do I know what the latter two do? Not so much — but the coconut scent is incredibly intoxicating, and jojoba oil is renowned for its hydrating effects, and I definitely feel like that effect shows up in my hair.

The packaging on this is super slick — an industrial chic, masculine aluminum bottle with simple labeling. Looks great in the shower, which we’re all aiming for, right? The consistency of this shampoo is a little thin, but that’s totally fine by me, as that means it doesn’t have the usual chemical thickeners (salts) that most thick, creamy shampoos have. A little bit goes a long way, and you’ll figure it out once you start using the product — just be aware the first time you use it, since it’s a screw lid and it pours out a little quickly.

Jeff Smith

Jeff started in photography and short format video, and he's been at the forefront of the web tv movement. He’s worked on haute couture shoots in Paris, shot street style in Milan, and is currently developing a steady roster of beauty, fashion, and digital clients in NYC.