On Biding Time

Where does the time go these days? Another week has come and gone, and I’m still adjusting to my new office job. Getting used to processes, systems, and schedules — there’s always something to do and a new person to meet, and while I really do love the whole new experience, I’m also loving my weekend naps.

giafrese-20160103-3427 I spent the majority of last year waiting. Waiting to get paid by clients. To get notification that packaging had shipped. Waiting to hear back on apartments. Waiting to figure out whether or not I should stay in the city, or finally pack my bags. giafrese-20160103-3429 Even now, as I write this, I’m waiting for my eyes to finally droop on down so I can finally fall asleep. I just wrote up a creative brief, did the dishes, and here we are, you and me, having a nice little cup of tea. Or at least that’s how I think of it — just the two of us, biding time together. giafrese-20160103-3432 But the thing about always waiting is oftentimes you forget to live in the moment. And I’m definitely guilty of that — there’s always been something holding me up in some way. Or at least that’s what my mindset has been. And while there are often the realities of no cash flow due to delinquent clients, or unexpectedly major expenses with starting up a perfume business, the fact of the matter is I’m aware I need to step up my game and get back out there. giafrese-20160103-3485 So I’m making my baby steps towards enjoying the moment a little bit more. This weekend I went out on the town and had a lovely time. I chatted up strangers, ran into new friends, and even saw a few regulars along the way. Instead of waiting for people to come up and say hello, I waved and put myself out there. As much as I love nature, it’s time to be a little bit less of a wallflower. giafrese-20160103-3437 Photos courtesy Kristin Booker

Jeff Smith

Jeff started in photography and short format video, and he's been at the forefront of the web tv movement. He’s worked on haute couture shoots in Paris, shot street style in Milan, and is currently developing a steady roster of beauty, fashion, and digital clients in NYC.