Normcore in the Garden

I grew up in New England, home of wasps and preps alike, and I can safely say I’ve never really dressed that way. My style is a little more European, with clean lines and a general absence of pattern, unless it’s flannel or plaid. Recently I’ve noticed I’ve been incorporating more preppy elements into my look, and this outfit is a pretty good example of that.


I doubled up my button ups here, layering a plaid from American Eagle over a chambray from H&M because it was a little bit colder, and I love the idea of the chambray collar/cuff popping through at the neck and wrists. It adds a bit of unexpected texture, and because they’re both slim cut shirts there isn’t too much extra bulk or baggage. The watch strap adds just a touch of contrasting color to keep things from being too monochromatic.


The shoes are from New Balance, and are a recent purchase intended to replace a pair of similarly hued shoes I had in high school. These are a bit of “normcore” as a stylist friend dubbed them — the resurgence of traditional items done up with a modern or avant garde twist. Here the electric color makes them a little more catwalk and a little less civilian.

Photos courtesy Kristin Booker for Giafrese

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Jeff Smith

Jeff started in photography and short format video, and he's been at the forefront of the web tv movement. He’s worked on haute couture shoots in Paris, shot street style in Milan, and is currently developing a steady roster of beauty, fashion, and digital clients in NYC.