Lulu’s Sweet Shoppe

The North End is known for one thing: canolis. Canolis, however, don’t really speak to me.

Cupcakes do.

Lulu’s is hands down the best cupcake shop in Boston, tucked away on Salem Street in the North End. The exterior is bright pink, and when you step inside you feel like you’re in a veritable candy land, because, well, you’re surrounded by candy. A lot of it. There are a few different options for sweets, but honestly, I only have eyes for the cupcakes when I’m there. Ask me to pick a favorite, and well, it’s going to take me a minute. But here goes:

The Red Velvet is usually a top contender. I mean, it’s red velvet. The Chocolate Salted Caramel is also up there — the caramel, don’t even get me started. But I think, when push comes to shove, it’s all about the beautiful Lulu — essentially a chocolate cupcake with cream filling, a bit of ganache topping, and an elegant “Lulu” swirl on top. Simple, to-the-point delicious.

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Jeff Smith

Jeff started in photography and short format video, and he's been at the forefront of the web tv movement. He’s worked on haute couture shoots in Paris, shot street style in Milan, and is currently developing a steady roster of beauty, fashion, and digital clients in NYC.