La Churreria

The first time I had churros was in Madrid, just off of the Plaza Mayor. I was meeting a friend who was studying in the city, and we decided this would be the best idea for an afternoon break. I don’t remember the name of the place, but it looked as if it had been there for about a hundred years, and had a kind of soft-around-the-edges quiet perfect for an afternoon snack of churros and hot chocolate.

Just the other day I stumbled across La Churreria in Soho/NoLita on Mulberry Street. Although relatively new, opened just at the end of December, there’s still a sense of old world comfort in this place, albeit a scrubbed subway tile and industrial lightning kind of old world. The place is tiny, maybe 10 people or so can sit comfortably, but perfect for a quiet afternoon.

I had the churros and hot chocolate, of course, and at $6 for 6 churros with a small chocolate it’s a pretty delicious bargain. I also had a glass of horchata for $2 — I’ll save you the story about the first time I had horchata, but La Churreria serves up a version just as good as the one I had in Valencia.

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Jeff Smith

Jeff started in photography and short format video, and he's been at the forefront of the web tv movement. He’s worked on haute couture shoots in Paris, shot street style in Milan, and is currently developing a steady roster of beauty, fashion, and digital clients in NYC.