Matrix Biolage R.A.W.

Content Strategy - Art Direction

For a series of programmatic ads, Matrix Biolage wanted a series of fresh, fun, and “thumbstopping” videos. Within a very limited timeline, we created 4 videos that elevated the brand, and stood out to Facebook audiences, ultimately driving traffic to e-commerce, Ulta Beauty and JCP.

Role Creative Concept, Casting, Art Direction, Prop Styling
Stylist Cara Eisel
Production Starr Media
Agency Annex88