Whole Blends Cinemagraphs

Garnier wanted to translate the unique brand identity of their Whole Blends line into a format that was suited to the digital landscape. We were able to create a series of cinemagraphs that likewise appealed to the slightly older consumer demographics, while still feeling cool for our Tumblr set. With a focus on natural ingredients and lush product styling, our cinemagraphs were subtle yet mesmerizing assets that were purposed across social channels.