Soothe, purify, and refresh your skin with Garnier’s new formulas made with Rose Water, Green Tea, and Aloe Juice. 96% naturally-derived skincare formulated with no parabens, no silicones, no dyes, and no sulfates.
To launch their natural skincare line, Garnier wanted a campaign that was youthful, fun, and relevant to a Millenial target, while also standing out in a competitive market saturated with greenwashing. I created a multifaceted creative plan that sought to establish and position the line in an eye catching, digital-first way, while still respecting the integral natural ingredients.
Creative focus was to celebrate the natural ingredients, but to treat them in a modern, pop art, while keeping things fresh. I looked to social media trends, tapping into holographic and mermaid vibes to create a suite of product shots, lifestyle images, stopmotions, gifs, and short videos.
For casting and wardrobe, I decided to create a visual reference to the almost natural concept, selecting a group of girls with a bit more spunk and personality, which we played with using sequins, shredded denims, and pastel tones.