Garnier #HowIMask

Creative Concept, Casting, Art Direction, Prop Styling

After client AOR delivered campaign that was off brand and off strategy, I was tasked with creating 360 social campaign to launch new sheet mask collection to market. Within 3 weeks, devised creative strategy, art directed, and oversaw delivery of finished campaign comprised of 20 video assets and a complex set of delivery parameters.

In partnership with Facebook and Snapchat.

Organic and paid social, on Hulu and ABC digital as :15 spot.

Photographer Oriana LayendeckerLena Nicholson
Media Production Starr Media
Wardrobe/Props Cara Eisel

Agency Annex88


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