Garnier Fructis Hair Treats

Creative Concept, Casting, Art Direction, Prop Styling

In 1 min, indulge hair in a nourishing treat with 98% naturally derived ingredients.

The launch of Garnier Fructis Hair Treats presented an opportunity for fun and creativity. Taking inspiration from the natural ingredients, the pop art inspired packaging, and the name itself, I created an elevated visual treatment that was as youthful, fun, and quirky as it is luxurious and indulgent.

While social assets were specifically targeted to Millennial audiences, Garnier required more traditional assets for their Hair Treats launch. These required a lifestyle approach, and were tailored to retail partner needs.

To relate back to our pop art inspired assets, lifestyle shots were customized with nail art and colorful bathroom accessories, for a unified campaign imbued with personality.

Launch videos were styled to echo the youthful vibe, while being informative and in line with the brand’s other communications.

Photographer Oriana Layendecker

Media Production Starr Media

Wardrobe/Props Cara Eisel

Nails Natalie Pavloski

Agency Annex88

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