Fructis Hair Treats

VIDEO - STOPMOTION - PHOTO - GIF

In 1 min, indulge hair in a nourishing treat with 98% naturally derived ingredients.

The launch of Garnier Fructis Hair Treats presented an opportunity to something fun and creative. Taking inspiration from the natural ingredients, the pop art inspired packaging, and the name itself, I created an elevated visual treatment that was equally youthful, fun, and quirky, as it was luxurious and indulgent.

Role Creative Concept, Casting, Art Direction, Prop Styling
Photographer Oriana Layendecker
Wardrobe/Props Cara Eisel
Nails Natalie Pavloski
Agency Annex88

Fructis Hair Treats

Video - e-Commerce

FRUCTIS HAIR TREATS

VIDEO - E-COMMERCE

While social assets were specifically targeted to Millennial audiences, Garnier still required more traditional assets for their Hair Treats launch. These assets required a more lifestyle approach, and were custom tailored to the brand’s retail partners.

To subtly relate back to our pop art inspired assets, lifestyle shots were customized with nail art and fun bathroom accessories, creating a unified campaign imbued with personality. Launch videos were styled to echo the youthful vibe, while still being informative and in line with the brand’s other communications.

Role Creative Concept, Casting, Art Direction, Prop Styling
Photographer Oriana Layendecker
Media Production Starr Media

Wardrobe/Props Cara Eisel
Agency Annex88