Garnier Fructis Hair Tutorials


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Creative Concept, Casting, Art Direction, Video Editing

Hair tutorials are a staple of Garnier’s social media content strategy, yet the brand wasn’t producing unique content on their own, instead reposting UGC. Assessing this as an opportunity to own the discussion, I developed an instantly identifiable visual treatment for the brand’s hair tutorial videos, choosing to use a stopmotion style for accessibility and to stand out across digital channels. With casting and wardrobe choices, we created a youthful and fun series of tutorials to educate viewers in an eye catching way.

Photographers Thais Aquino, Arthur Woo
Hair & Makeup Lizzie Arneson, Avian King
Agency Annex88

giafrese art director jeff smith Garnier Fructis Hair Tutorials
We evolved our successful stopmotion treatment with a suite of 18 in-depth tutorial videos. Our strategy was to showcase how the same girl could create two or three different looks, allowing us to create relatable yet informative tutorial content.

Photographer Oriana Layendecker
Hair Lizzie Arneson
Makeup Yacine Diallo
Styling Cara Eisel
Production Starr Media
Agency Annex88

 

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