David Yurman - Stax

Social Media Campaign

David Yurman wanted to speak directly to a millennial market when launching their newest Stax collection. Our strategy took inspiration from the multifaceted, multidimensional life of the everyday millennial, whose varied interests, hobbies, and professions are often equally stacked on the day-to-day. We created the interconnected fictional personalities of a publicist, photographer, and athlete to create an interconnected, yet fun, social media narrative.

Created a suite of still, stopmotion, cinemagraph, and video assets.

Role Creative Concept, Casting, Art Direction, Prop Styling
Photographer Lena Nicholson
Wardrobe Elin Svahn
Agency Annex88