I create photo, video, and digital content for fashion, beauty, and lifestyle brands.
I’ve worked on haute couture shoots in Paris, shot streetstyle in Milan, and produced webtv in Los Angeles, Paris, and New York. My first self-produced project, “High Class, No Cash,” was at the forefront of webtv, and I’ve pioneered digital content in fashion and beauty, with a specialty for short format video.
I graduated from Emerson College with a double major in Marketing Communications and Creative Writing: Short Stories. I minored in Semiotics, the study of how meaning is constructed in imagery. My passion for language, specifically Italian and French, has also led me to linguistics and application based foreign language instruction.
Visual communication isn’t just putting up a pretty picture and hoping for the best; understanding why an audience is going to react to a visual, word, or concept is just as important as beautiful execution. My background in marketing communications and creative writing has given me an innate understanding of consumer behavior and thought process, honed by years working in the fashion, beauty, and lifestyle sectors.
My approach to art direction began with in-depth studies of art theory and history, and an undergraduate degree in Semiotics and Visual Studies. This theoretical understanding of why and how is put to practical use with years of experience casting, directing talent, styling props and wardrobe, and overseeing pre- and post-production.
With nearly a decade of experience as a photographer, videographer, and editor, my understanding of photo and video is practical and tactical. I specialize in Fashion, Beauty, and Lifestyle content, and have worked with a number of top tier brands, including mass market and luxury. I was at at the forefront of WebTv, and created and launched 10 original web series, including A to Z style trend guides, the first influencer YouTube network with a slate of 4 original series, and personality-driven shows for YouTube’s Original Content Initiative.
PETITE HISTOIRE is a luxury line of all-natural fragrances created in New York City using aromatherapy quality ingredients from around the world.
In French petite histoire is the backstory between lovers: it is the narrative that entwines them, the palpable tension that defines them. PETITE HISTOIRE is a line of all-natural fragrances designed to articulate these feelings; it draws inspiration from global settings and the emotions we feel with those we love. While our formulas remain the same, the inherent variation of all-natural ingredients ensures the love affair is uniquely yours.
For more information: www.petitehistoire.net
“High Class, No Cash” is how to live well, without breaking the bank, a hipster chic lifestyle guide for 20-somethings.
- Produced, co-shot, and hosted 15 webisodes filmed in Paris, NYC, and Cancun
- Evergreen content strategy maximize video views
- Site redesign increased web traffic 100%
- Built native iPhone/iPad app with HTML/CSS
- #1 Paris App for a week, 5,000+ downloads within year
- Syndicated by Details Network, a Condé Nast company
“The Landscape of Fashion” was an archival presentation connecting fashion and travel imagery.
Held at the beginning of New York Fashion Week FW’13 in a two-bedroom suite at the Andaz 5th Avenue, the space featured sweeping views of Bryant Park, the New York Public Library, and the Empire State Building, and the space was filled with fresh black baccara roses specially flown in from Ecuador.
Scent design by diptyque paris, with Perrier and Adorama as additional sponsors.