I create photo, video, and digital content for fashion, beauty, and lifestyle brands.

  • Creative Strategy

    Understanding why an audience will react to a visual, word, or concept is as important as beautiful execution. My background in marketing communications and creative writing brings an understanding of consumer behavior and thought process, honed by years in the fashion, beauty, and lifestyle sectors.

  • Art Direction

    My approach to art direction began with in-depth studies of semiotics, art history, and visual studies. This theoretical understanding of why and how is honed by years casting, directing, styling, and overseeing pre- and post-production.

  • Multimedia Production

    With 10+  experience as a photographer, videographer, and editor, my understanding of photo and video is both practical and tactical. I’ve produced, shot, & edited 10+ original web series, digital beauty campaigns, and backstage fashion week content. I launched the first influencer video network and also worked with YouTube’s Original Content Initiative.

I’ve worked on haute couture shoots in Paris, shot streetstyle in Milan, and produced webtv in Los Angeles, Paris, and New York. My career began at the forefront of webtv, and I’ve pioneered digital content in fashion and beauty, with a specialty for short format video.

I graduated from Emerson College with a BSc in Marketing Communications and Creative Writing: Short Stories. I minored in Semiotics, the study of how meaning is constructed in imagery. Passion for Italian and French also led me to cultural and linguistic studies.

I’ve lived in Paris, Los Angeles, Dubai, Boston, and throughout Italy. I currently live and work in New York City.

get in touch

smith@giafrese.com