I’ve worked on haute couture shoots in Paris; shot streetstyle in Milan; and produced webtv in Los Angeles, Paris, and New York. My career began at the forefront of webtv, and I pioneered digital content in fashion and beauty, with a specialty for short format video.

I graduated from Emerson College with a BSc in Marketing Communications and Creative Writing: Short Stories. I minored in Semiotics, the study of how meaning is constructed in imagery. Passion for Italian and French also led me to cultural and linguistic studies.

I’ve lived in Paris, Los Angeles, Dubai, Boston, and throughout Italy. Currently based in New York City.

Creative Strategy

Understanding why an audience will react to a visual, word, or concept is as important as beautiful execution. With degrees in Communications and Creative Writing, my strategy is rooted in consumer behavior and narrative process, honed by years in fashion, beauty, and lifestyle.

Art Direction

Grounded in semiotic theory, art history, and visual studies, my Art Direction is refined by years casting, directing, styling, and overseeing pre- and post-production.

Multimedia Production

15 years experience as a photographer, videographer, and editor, with mastery of photo and video both practical and tactical. Produced, shot, & edited 10+ original web series, countless digital campaigns, and 100+ episodes of backstage fashion week content. Launched the first influencer video network with YouTube’s Original Content Initiative.

CLIENTS

Alice + Olivia
American Eagle
American Express
Apple
Biore
Bottega Veneta
Chanel
CoverGirl
David Yurman
Downy
Express
Garnier
H&M
IMAN Cosmetics
Journelle
Lacoste
L.A.M.B.
LensCrafters
Marie Claire
Matrix Biolage
Men’s Wearhouse
Microsoft
Nexxus Haircare
Oribe
Sally Hansen
Starbucks
Tata Harper Skincare
Ted Baker
Timex
TRESemme
Vidal Sassoon
Wander Beauty

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