I create photo, video, and digital content for fashion, beauty, and lifestyle brands.
Understanding why an audience will react to a visual, word, or concept is as important as beautiful execution. My background in marketing communications and creative writing brings an understanding of consumer behavior and thought process, honed by years in the fashion, beauty, and lifestyle sectors.
My approach to art direction began with in-depth studies of semiotics, art history, and visual studies. This theoretical understanding of why and how is honed by years casting, directing, styling, and overseeing pre- and post-production.
With 10+ experience as a photographer, videographer, and editor, my understanding of photo and video is both practical and tactical. I’ve produced, shot, & edited 10+ original web series, digital beauty campaigns, and backstage fashion week content. I launched the first influencer video network and also worked with YouTube’s Original Content Initiative.