Visual communication isn’t just putting up a pretty picture and hoping for the best. Understanding why an audience is going to react to a visual, or a word, or a concept, is just as important as beautiful execution. My background in marketing communications and creative writing has given me an innate understanding of consumer behavior and thought process, honed by years working in the fashion, beauty, and lifestyle sectors.
With an undergraduate degree in Semiotics and Visual Studies, my sense of art direction is grounded in a theoretical space. This theoretical understanding of why and how visuals affect people is put to practical use with years of experience directing talent, model casting, wardrobe and set styling, as well as art directing in pre- and post-production stages.
Over a decade of experience as a photographer, videographer, and editor, my understanding of photo and video is practical and tactical. I specialize in Fashion, Beauty, and Lifestyle content, and have worked with a number of top tier brands, including mass market and luxury. At the forefront of WebTv, I created and launched 10 original web series, including creating the first influencer YouTube network, and personality-driven shows for YouTube’s Original Content Initiative.