Chloe’s Soft Serve Fruit Co.

I started my move to NYC at the end of August, just a few weeks after what was Soft Serve Fruit Co. opened in NYC. It’s now called “Chloe’s Soft Serve Fruit Co.” but there are still only three ingredients involved — natural fruit, filtered water, and a touch of organic cane sugar — which means this is a healthy treat, and was perfect on those hot days that seem so long ago. The flavors change around, which means things are always fresh and there’s always a new favorite to be found, but apple and blueberry have been my favorites so far. I’m looking forward to testing out the cranberry and pumpkin this autumnal season. The Union Square location is easy to get to, but there’s also on the Upper East Side, if that’s more your fancy.

Jeff Smith

Jeff started in photography and short format video, and he's been at the forefront of the web tv movement. He’s worked on haute couture shoots in Paris, shot street style in Milan, and is currently developing a steady roster of beauty, fashion, and digital clients in NYC.

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