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  • Sleep No More – Mayfair 2015

    Jeff Smith18 May 2015
  • Vintage Trousers, 2 Ways: The Ikat Dress Shirt

    I’ve always said that I’m not too crazy about pattern — unless it’s a stripe — but I am a big...

    Jeff Smith13 May 2015
  • Vintage Trousers, 2 Ways: The Sweatshirt

    I’ve always been enamored with the 30s and 40s. The architecture, art, and styles always just seemed so elegant and effortless....

    Jeff Smith11 May 2015
  • The Uniform, Refined

    I’ve been wearing some form of this outfit since I was a Freshman in high school. Black t shirt and jeans....

    Jeff Smith6 May 2015
  • Half & Half

    For someone who never played sports, I have a very strong appreciation for athletic-inspired fashion. Likewise, for someone who hated camo...

    Jeff Smith4 May 2015
  • On Attention To Detail

    I’ve always had an appreciation for jackets and evening wear, but the reality is, day or night,  I’m most often in...

    Jeff Smith29 April 2015
  • On Being a Spoiled Bitch

    After self-funding and freely giving away a web series, blog posts, and even an app, I was being labeled a “spoiled bitch.” Hurt...

    Jeff Smith28 April 2015
  • On Clarity of Mind

    It’s been a long and hectic year or so. Lots of projects have been in the works for some time, invariably...

    Jeff Smith27 April 2015
  • On Letting Go

    I’ve always prided myself on my ability to see the potential in people and situations. I can wander into a dilapidated...

    Jeff Smith15 April 2015
  • How I created the one project that became my entire career.

    The short version is simply: start with an idea, and then do everything you can with the resources you have to...

    Jeff Smith13 April 2015
  • Grunge for Spring? Groundbreaking.

    In New York it seems like Spring is never going to arrive. The skies have been cloudy and gray, and while...

    Jeff Smith13 April 2015
  • Dough

    Now, I don’t know if it’s just me, but where I grew up we had good donuts. Like, really good donuts....

    Jeff Smith9 March 2015
  • 202 London

    Just off Portobello Road, there are few places I’ve ever been that are like 202, as it combines fashion, retail, and...

    Jeff Smith6 March 2015
  • Salvation Taco

    Murray Hill isn’t known for it’s culinary offerings, but it’s still close enough to my apartment that I’m always looking for the...

    Jeff Smith5 March 2015
  • Kickstarter: Kabaccha Shoes

    As you can tell from my style posts, while my clothes stay pretty simple I do have a thing for loud footwear....

    Jeff Smith4 March 2015
  • Pulled Duck Sandwiches at Ma Poule (Torvehallerne Market)

    Sometimes it’s the quick and easy eats that are my favorites; on my recent trip to Copehagen a friendly stranger told us...

    Jeff Smith4 March 2015
  • American Crew Liquid Wax

    I’ll admit this one didn’t really seem of interest to me — I’ve tried the styling glues and waxes before, and...

    Jeff Smith4 March 2015
  • Tu-lu’s Bakery

    Responding to the growing demand and desire for high-quality gluten free products, Tu-Lu’s Bakery puts the heart back into gluten-free bakery....

    Jeff Smith3 March 2015

Giafrese is visionary narrative.


Jeff Smith got his start in photography and short format video, and has been at the forefront of the web tv movement. He’s worked on haute couture shoots in Paris, shot street style in Milan, and is currently developing a steady client roster of beauty, fashion, and digital brands in NYC.

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