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  • Clean Lines, Dark Florals, and Color Blocking

    For someone who generally dislikes pattern, I find myself drawn to darker floral patterns quite often. Am I wearing any here?...

    Jeff Smith30 June 2015
  • Technicolor Grunge

    I’ve always been a creature of habit, and I feel like I’ve shot various verisons of this outfit before. But it’s...

    Jeff Smith24 June 2015
  • Riviera Daydreams

    Another weekend in the city where it’s been grey, overcast, and rainy — seriously, what’s up with this weather? I’m doing...

    Jeff Smith22 June 2015
  • Afternoons in the Park

    It seems like the weather is forever oscillating between the seasons. One day it’s sweltering, the next we’re swimming in cold,...

    Jeff Smith17 June 2015
  • Heatwave

    After an endless, miserable winter it seems like the city is finally springing back into life. The sun has been out,...

    Jeff Smith15 June 2015
  • Sleep No More – Mayfair 2015

    Jeff Smith18 May 2015
  • Vintage Trousers, 2 Ways: The Ikat Dress Shirt

    I’ve always said that I’m not too crazy about pattern — unless it’s a stripe — but I am a big...

    Jeff Smith13 May 2015
  • Vintage Trousers, 2 Ways: The Sweatshirt

    I’ve always been enamored with the 30s and 40s. The architecture, art, and styles always just seemed so elegant and effortless....

    Jeff Smith11 May 2015
  • The Uniform, Refined

    I’ve been wearing some form of this outfit since I was a Freshman in high school. Black t shirt and jeans....

    Jeff Smith6 May 2015
  • Half & Half

    For someone who never played sports, I have a very strong appreciation for athletic-inspired fashion. Likewise, for someone who hated camo...

    Jeff Smith4 May 2015
  • On Attention To Detail

    I’ve always had an appreciation for jackets and evening wear, but the reality is, day or night,  I’m most often in...

    Jeff Smith29 April 2015
  • On Being a Spoiled Bitch

    After self-funding and freely giving away a web series, blog posts, and even an app, I was being labeled a “spoiled bitch.” Hurt...

    Jeff Smith28 April 2015
  • On Clarity of Mind

    It’s been a long and hectic year or so. Lots of projects have been in the works for some time, invariably...

    Jeff Smith27 April 2015
  • On Letting Go

    I’ve always prided myself on my ability to see the potential in people and situations. I can wander into a dilapidated...

    Jeff Smith15 April 2015
  • How I created the one project that became my entire career.

    The short version is simply: start with an idea, and then do everything you can with the resources you have to...

    Jeff Smith13 April 2015
  • Grunge for Spring? Groundbreaking.

    In New York it seems like Spring is never going to arrive. The skies have been cloudy and gray, and while...

    Jeff Smith13 April 2015
  • Dough

    Now, I don’t know if it’s just me, but where I grew up we had good donuts. Like, really good donuts....

    Jeff Smith9 March 2015

Giafrese is visionary narrative.


Jeff Smith got his start in photography and short format video, and has been at the forefront of the web tv movement. He’s worked on haute couture shoots in Paris, shot street style in Milan, and is currently developing a steady client roster of beauty, fashion, and digital brands in NYC.

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