Apostrophe

When you’re on the go in a city, especially if you’re visiting for the first time, you’re usually on the run but in need of good food, fast. When I was in London there was an Apostrophe right next to the hotel, and this became my go to while we were in town for a few days.

Although a chain of restaurants, the food here was hearty and full flavored, with a spin towards the artisanal and the unexpected. The food was beautifully presented, and it was inexpensive — perfect towards the tail end of my two week trip.

My favorite sandwich was the agecy spicy chorizo with arugula (rocket) and oven-roasted red onion & tomato, served on a rustic multigrain baguette. Delicious, and exactly what I needed first thing after arriving from Paris on an early morning flight (that I almost missed).

The juices were also quite tasty, as was the coffee. The pastries looked beautiful but I didn’t sample too many, so give those a visit and let me know.

Check out Apostrophe’s web site to find their locations, which are scattered throughout London. I visited the St Paul’s location, and thought it was bright, cheerful, and beautifully positioned as a kicking off point for my days in London.

Image c/o brand.

Jeff Smith

Jeff started in photography and short format video, and he's been at the forefront of the web tv movement. He’s worked on haute couture shoots in Paris, shot street style in Milan, and is currently developing a steady roster of beauty, fashion, and digital clients in NYC.