My career has followed an entrepreneurial, multifaceted trajectory. As freelance videographer and producer, I created 100+ episodes of web tv and covered 9 seasons of Fashion Week in Paris and NYC. I interviewed the industry’s top talents, gaining insight into the fashion and beauty industries. As a creative director, this was my foundation for launching 50+ products to market in 100+ campaigns for 30+ brands across beauty, skincare, and hair. I’ve delivered monthly content creation of 100+ assets for multi-brand portfolios, hired multi-talented freelance teams, and led $1 million+ in agency work. Personal projects include a line of 100% natural fragrances dubbed “game changing” by Vogue Paris, a line of leather goods made in Italy, and a travel concept that was the #1 travel app on iTunes and one of the first web tv travel shows.
My work includes: fragrance formulation, brand development, motion, editorial, copywriting, design / development, manufacturing, and global logistics.
I’ve lived and worked in New York, Paris, Los Angeles, Dubai, Boston, and throughout Italy.
Clients:
American Eagle
American Express
Apple
Biore
Bottega Veneta
Chanel
CoverGirl
David Yurman
Downy
Express
Garnier
Gwen Stefani
H&M
IMAN Cosmetics
Journelle
Lacoste
LensCrafters
Marie Claire
Matrix Biolage
Men’s Wearhouse
Microsoft
Nexxus
Oribe
Sally Hansen
Starbucks
Tata Harper Skincare
Ted Baker
TRESemme
Vidal Sassoon
Wander Beauty