I write stories with ink, light, and perfume.

I’ve worked on haute couture shoots in Paris; shot streetstyle in Milan; and produced webtv in Los Angeles, Paris, and New York.

My career has followed an entrepreneurial, multifaceted trajectory. I began as a videographer, covering 9 seasons of Fashion Week in Paris/NYC, which gave me access to the industry’s top hair/makeup artists. I gained invaluable insight into beauty products and how/why they work, which led me to work with 30+ brands to launch 50+ products in 100+ campaigns. My work includes: fragrance formulation, brand development, motion, editorial, copywriting, design / development, and manufacturing / logistics.

I graduated from Emerson College with a BSc in Marketing Communications and Creative Writing: Short Stories. I minored in Semiotics, the study of how meaning is constructed in imagery. Passion for Italian and French also led me to cultural and linguistic studies. I’ve lived in Paris, Los Angeles, Dubai, Boston, and throughout Italy.

Currently based in New York City.

Clients

American Eagle
American Express
Apple
Biore
Bottega Veneta
Chanel
CoverGirl
David Yurman
Downy
Express

Garnier
Gwen Stefani
H&M
IMAN Cosmetics
Journelle
Lacoste
LensCrafters
Marie Claire
Matrix Biolage
Men’s Wearhouse

Microsoft
Nexxus
Oribe
Sally Hansen
Starbucks
Tata Harper Skincare
Ted Baker
TRESemme
Vidal Sassoon
Wander Beauty

howimask_1
howimask_1
DIGITAL CONTENT

Garnier SkinActive

4G6A2671.edit_
4G6A2671.edit_
Digital Content

Garnier Nutrisse & Olia

garnier_fructis_hairstyle_tutorial
garnier_fructis_hairstyle_tutorial
Digital Content

Garnier Fructis

garnier_skinactive-naturals_giafrese
garnier_skinactive-naturals_giafrese
Brand Launch

Garnier Naturals

petitehistoire_coupdecourage_inbox
petitehistoire_coupdecourage_inbox
100% Natural Perfume

Petite Histoire

altuzarrahome
altuzarrahome
New York & Paris

Fashion Week

ipad-display1
Travel Show & Guide, #1 App

High Class, No Cash

MG_7311-copy
MG_7311-copy
Digital Rebrand

Men’s Wearhouse